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Nordgreen: Scandinavian, Minimalist Watches that Gives Back

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nordgreen watch minimalist infinity rose gold 32mm

I have received this product from Nordgreen for review purposes but all thoughts are my own. Doesn’t contain affiliate links.

Have you ever heard of a sustainable watch brand with a mission to give back to the global community? Let me introduce Nordgreen to you.

About Nordgreen

Nordgreen is a Copenhagen based Danish watch brand, blending Scandinavian minimalist designs together with sustainable values whilst integrating their Danish values in everything they do. Their outlook is in the name itself – “Nord” represents their Nordic identity and values, whilst “green” signifies sustainability. They want to deliver everyone a piece of Scandinavia without the hefty price tag.

Working with the renowned, award-winning and well respected Scandinavia designer, Jakob Wagner (of Bang & Olufsen), Jakob was able to design watches that reflected Nordgreen’s values and ethics, bringing them to life. Using his experience and talent, he had achieved the perfectly balanced combination of aesthetic together with functionality whilst embracing the idea of less is more, the true Scandinavian lifestyle.

Every design and its details has a story behind it.

Infinity – Connecting with the Evolution of Nature

nordgreen watch minimalist infinity rose gold 32mm

My rose gold addiction hasn’t subsided one tiny bit hence naturally gravitated at women’s rose gold watches. I would describe the Nordgreen watches as simplistic, sophisticated, elegant, sleek and timeless, to which will never go out of style. The Infinity design had instantly caught my eye with its curves.

Our Chief designer, Jakob Wagner, biggest source of inspiration for the silver Infinity is nature. He wanted to connect the Infinity with the evolution of nature, removing the complexities that modern civilisations have brought to Earth. In doing this, we have arrived at pure simplicity, leaving just the essentials, represented by the removal of the lugs, the date, and the fine detail of the hourly marks. While the deep curvature of the dial reminds us of infinite time and space, affirmed by the extended hourly marks that glide up to the edge of the dial.


Now isn’t this beautiful?

Infinity only comes in 32mm diameter which is the perfect size for my dainty wrists. It’s neither oversized nor mini, plus, it’s lightweight. The design is a timeless classic with a modern twist. Thanks to its minimalistic look alongside the beautiful craftsmanship, it allows you to up your accessory game without being too much. It’ll complement anything and everything I wear, even loungewear.

nordgreen watch minimalist infinity rose gold 32mm

The mesh strap gives the watch more of a classic touch as opposed to leather straps which can look a bit too harsh on me personally. The dial itself looks gorgeous in all lighting and angles. Wherever the light hits, the shadows formed gives the design depth thanks to the curvature of the dial. It’s an upgrade from the typical flat face dial.

Everything about this piece had resonated with me. Obsessed. For that simple reason, it will never leave my wrist, well apart from showering, gym and washing the dishes. It’s a habit.

Switching It Up

nordgreen watch minimalist infinity rose gold 32mm

Every watch has an interchangeable strap, allowing you to easily customise it to your taste and mood. You can purchase genuine Italian and vegan leather, mesh, nylon and rubber straps. With a great variety of colour and material combinations, you are spoilt for choice. Just choose your style, diameter, accent, strap, and you’re done.

For this specific rose gold Infinity watch with the matching mesh strap is £168. The watches are unisex too!


The watch is presented in a 100% recyclable navy gift box, FSC certified I must add. The box is made from responsibly managed forests, and the felt is made from upcycled plastic bottles. If you’re like me and enjoy the sense of touch, you will understand when I say it’s smooth and hits the sensory response spot. TMI?

Other than the watch being beautifully presented, it’s nicely secured down by two elastic bands, preventing the watch from knocking around during transit. Speaking of shipping, it’s free and had arrived the next working day from Denmark. Denmark to the UK, 1 working day! Wow.

Giving Back Program

We believe the right to good health, a clean environment, and a full education are rights for all. The harsh reality, however, is that much of the world does not experience them. Motivated by our Danish values, when we founded Nordgreen, we knew we had to do our part to help to change this in every way we could. There was no excuse not to give back.

Pas & Vas – Nordgreen’s Founders

Nordgreen upholds their Danish values of social responsibility and sustainability which can be reflected through their unique Giving Back Program. With every watch purchased, it empowers customers to give back, allowing them to contribute to an amazing cause without any additional costs. They have partnered up with three global NGOs to which you can choose to support the one closest to your heart.

Water for Good – Ending water poverty in the Central African Republic. You will give two months of clean water for one person.
Pratham UK – Educating India one child at a time. You will give two months of education to a child.
Cool Earth – Saving the rainforest through local empowerment. You will preserve 200 sqft of rain forest in Latin America.

Each watch comes with a certificate of authenticity containing an identification number. This ID number along with the serial number from the back of the watch will allow you to participate in the Giving Back Program. The process is as easy as 1, 2, 3.

nordgreen watch minimalist infinity rose gold 32mm

By actively taking up responsibilities and commitment to create change in the world, Nordgreen is undeniably making a positive impact watch by watch. From the watch to everything Nordgreen embodies, I can’t highly recommend them enough. I love and admire what they stand for.

If you love minimalist watch designs with sustainable and sincere initiatives, don’t overlook Nordgreen watches.


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