Goodbye yukluistyle and Hello…


I have been thinking about rebranding for quite some time but never really plucked up the courage to do so until now. My blog has been known as yukluistyle for 6 and a half years and I’ve grown attached to it. It’s hard to let go of something you’ve been known as but, at the same time, rebranding is a breath of fresh air.

So why am I doing this you may ask? Going to blog events, I always say “yuk lui” or “yukluistyle” and I do get confused looks. So I end up explaining it’s my Chinese name etc. It does start conversation to be fair! I didn’t really think I’d take my blog this far when I had started it. I had the same blog name on many of the old blogging platforms like Xanga and it was natural to inherit it on Blogger. There are times where I do spell out the blog name which I thought might be an inconvenience.

Thinking about it, yuk lui or yukluistyle isn’t really a memorable name. People may find it hard to pronounce it so I want to keep it nice and easy. Better late than never right? I did have many names in mind such as “Nicol no e” but I wanted something a bit more professional therefore was born. I’ve kept the initials yl because, why not?

I will be keeping yukluistyle in certain areas like the blog description so readers will be able to find this new domain. If you’ve noticed, I’ve also added “formerly yuklustyle” into the blog title. This is to ease the change to the readers. Not sure how long I’ll keep it there but will wait until I’m fully confident and ready.

With an actual domain, this means I will be working my way back up again. Building up my own domain authority, page authority etc but I like a challenge. I just need to get this new brand and site out there. There’s still some changes I need to make but that will be done will on the backend so it shouldn’t affect the blog as a whole. My old will automatically redirect to Exciting times!

Goodbye yuk lui style, and welcome nicolyl. Let’s see what new adventures this will bring.


  1. LaaLaa Monroe
    17th October 2016 / 12:21 pm

    Congrats on the rebrand and I hope it continues to grow. I've often thought of changing my blog name and don't bother. Good luck 🙂 xo

  2. Sarah-Louise Bailey
    17th October 2016 / 12:22 pm

    Good luck with your rebranding, seems it is a time for it at the moment as I've noticed a few people doing it.
    If you put in all the redirects properly from your old URL to your new, you shouldn't drop to badly and your find it picks back up to where it was (if not higher within a couple). x

  3. Camilla Jarlett
    17th October 2016 / 12:45 pm

    Congratulations and good luck with your branding – I think it's important to just go with you what you feel happiest with!

  4. ana de jesus
    17th October 2016 / 3:09 pm

    I don't want to rebrand but I have been thinking of migrating to WordPress because Wix has so many limitations. I would lose all my views, DA and following but I want it to look more professional. Well done on rebranding and good luck xx

  5. Deborah Nicholas
    17th October 2016 / 5:53 pm

    Congratulations and good luck with the rebranding im sure it will be a huge success!

  6. Samantha Rickelton
    17th October 2016 / 7:04 pm

    It's a big move rebranding so well done for making the leap -I love your new name, definitely more grown up.

  7. beautyqueenuk
    17th October 2016 / 8:54 pm

    Well done on the rebrand and if you feel it is more you then all the more to do it lovely x

  8. All About Ashleigh.
    17th October 2016 / 9:45 pm

    I've just recently re brand and its been the best thing i've ever done! I hope everything works out for you, good luck xxx

  9. Rhian Westbury
    17th October 2016 / 10:25 pm

    Well done on taking the leap, you've got to be 100% happy with your blog and the name is such a huge part of that x

  10. 18th October 2016 / 12:39 am

    I like the new name and the logos up top are great. I hope the process of changing everything wasn't too difficult.

  11. Nikki
    18th October 2016 / 6:57 am

    Good luck with the rebrand. I am sure it will only take a few months to get back to where you were xx

  12. Joanna Victoria -x
    18th October 2016 / 7:28 am

    Good Luck with the rebranding having your own domain is a good thing and you'll get ur Da up in no time.

  13. Dannii Martin
    18th October 2016 / 9:45 am

    Congrats on taking the leap and doing a rebrand. I know lots of people that have done it and they never regret it.

  14. Hannah Heartss
    18th October 2016 / 9:52 am

    Congrats on the rebrand – how exciting! Love the new name x

  15. Francesca Nelson
    18th October 2016 / 10:57 am

    Great leap you have taken to re brand!! I like both names btw! 🙂

  16. Laura Ferry
    18th October 2016 / 1:34 pm

    YAY I love your new blog name. Good luck with everything xxx

  17. La French Connection
    18th October 2016 / 4:13 pm

    I think it's a good idea especially since the other name was a bit complicated. This one is easier to remember and does sound more professional. Great job!

    Mika |

  18. 18th October 2016 / 4:30 pm

    Congrats on the new blog name and rebrand! x

  19. 18th October 2016 / 7:07 pm

    Congrats on your new blog name and your rebrand. Sending you some good luck charm xo

  20. Amelia Larsen
    18th October 2016 / 8:58 pm

    I rebranded a couple of years back now, sometimes it's the best thing to do. It really motivated me!

  21. Jemma @ Celery and Cupcakes
    19th October 2016 / 6:28 am

    Oh wow! Exciting times ahead. Good luck with it all.

  22. Kira L Curtis
    19th October 2016 / 8:14 pm

    It's always good to have a change and I love the new logo and header! Works really well!

  23. Melanies Fab Finds
    19th October 2016 / 10:02 pm

    Wow that's very brave I did consider it but chickened out. Good luck with the rebrand x

  24. Tanya Brannan
    20th October 2016 / 10:11 am

    Congratulations on your re-branding, I hope your blog goes from strength to strength x

  25. Harriet from Toby & Roo
    20th October 2016 / 6:08 pm

    Oh wow congrats on the re-brand. I've been considering it myself!

  26. Mandi - Hex Mum Plus 1
    20th October 2016 / 7:25 pm

    Good luck with the rebrand, I like both names! Hope it all goes smoothly x

  27. Sarah Ann
    20th October 2016 / 9:17 pm

    Good luck with your rebrand. I love both names but I can understand why you wanted to change it too.

  28. Leslie Hernandez
    24th October 2016 / 3:14 pm

    Good Luck, I like the new name!! Sometimes we need change I myself I am trying to do some change to my blog coming soon!!

  29. Ayesha Farhad
    29th October 2016 / 12:38 pm

    Congratulations on your big change! And good luck with the entire rebranding! I am sure you are going to do great!!

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