Tobi – Online Store

Tobi store online review
Tobi store online review


I had purchased a cute maxi dress from Had looked at the size guide carefully, the fit on the model and decided to purchase it in a medium. Tobi has the 50% deal quite frequently as their pricing is too high for what it actually is worth. It took around 2 weeks to arrive to the UK, being shipped from South San Francisco, California. I’ve been slapped with custom fees I needed to pay which I’m not surprised about.

First of all, the dress looks exactly like the picture on the website. This is where it goes down hill from there. The sizing was way off. This dress feels like a UK size 6 (small on me) and the quality was so cheap. I was sucked in by the 50% off they had so I’m slightly glad that I didn’t pay full price however it was still expensive. The dress ripped after I was gently adjusting whilst trying it on.

I was looking forward to wearing this on my holiday and in the summer but it looks like it’ll have to be thrown into the bin. Returning this would be useless and wasting time and more money, being located in the US. Disappointed is not even the best word to describe this.

Tobi does have some amazing clothes however I will not shop there again. Low quality, high prices and a waste of money unfortunately.

Have you shopped there before? If so, how was the quality?


  1. Louise Smith
    2nd March 2015 / 11:12 pm

    Aww no! It looked like a really nice dress. It's such a shame you ended up wasting your money :'(

    Louise x

    With love from Lou

  2. Crazyblondegal
    2nd March 2015 / 11:25 pm

    That sucks so bad! I guess as you said, you didn't buy it at full price, but that's still annoying. I don't know how much it cost, but is it worth returning/complaining?

    Frankie x

    • nicolyl
      2nd March 2015 / 11:30 pm

      it was originally £57.64, so £28.82 :/ it just feels like I'll be wasting more money on it if i return it. seems to be more of a hassle as they're in the US

  3. 3rd March 2015 / 12:10 am

    I've never tried Tobi before, so thank you for sharing your experience. I am sorry it wasn't a pleasant one! x

  4. Alexa Bacanu
    3rd March 2015 / 12:23 am

    It looks nice, too bad it wasn't good quality and it wasn't really cheap. I didn't bought from them, but I have some not nice experiences too, I feel you. X

  5. Laura Ferry
    3rd March 2015 / 1:15 am

    Wow thats terrible, cant believe it! Its so annoying when the sizing is way off and I hate paying customs charges! xxx

  6. Mildred Cheng
    3rd March 2015 / 5:00 am

    i've never shopped at tobi before, but have always been skeptical because you can actually see if you zoom in on their photos, how low quality their things are
    and yeah, like you said, prices WAY too high for what you're actually getting

  7. priincess emily
    3rd March 2015 / 5:02 am

    I ordered from them when they first launched…and I agree…the quality is terrible! And the prices have increased dramatically recently too! 🙁

  8. Beautykinguk
    3rd March 2015 / 9:23 am

    Oh what a shame and I hope you at least send it back and get a refund!

  9. beautyqueenuk
    3rd March 2015 / 11:32 am

    I would not be impressed at all. I hope you have contacted them x

  10. Alice Furlan
    3rd March 2015 / 12:56 pm

    Aw such a pity for this bad experience!! I never buy clothes online except for H&M because I know what I'm getting into and can return in the shop.

  11. Vivian Yuen
    3rd March 2015 / 12:56 pm

    That's so annoying! The design looks great, but the quality must be bad for it to rip like that.

    LIVE . IN .LOVE ✞


  12. Jess | Just Jesss
    3rd March 2015 / 2:33 pm

    I'd definitely get in touch with them, they should cover return costs if it's a faulty item! I'd be so disappointed too 🙁

    Jess xo

  13. Laura - Alagoz
    3rd March 2015 / 4:17 pm

    aww that sucks! It looked like a lovely dress in the picture.

    Pink Frenzy

  14. Jacqueline M.
    3rd March 2015 / 5:13 pm

    I was planning to get my hands on the dresses as the pictures on the site are really amazing!! I thunk I won't be planning to buy anything from the site no more.. But sometimes the pictures are so tempting, especially the 50% discount they offer! But that is probably their marketing strategy because everything is still quite expensive though…
    Thanks to your post, I bet everyone who have read this will be safe from the site… ?
    But you know what? Some YouTubers that I have watched love that site.. So maybe it's just the dress.. I don't know.. ???


  15. Angeline Lee
    3rd March 2015 / 6:31 pm

    Aww that's too bad, how about trying to sell it on eBay or Gumtree or Depop? x

  16. Jamaica King
    3rd March 2015 / 6:55 pm

    Hey Yuki! I'm a long time lurker (years?) and I just felt the need to comment on this post. I couldn't agree with you more. Tobi does a great job of marketing and presenting their product online, but quality is just way off for its price point. We're better off going to Forever 21 for cheaper and mediocre quality. Since my last purchase at Tobi, I've never been back.

  17. Julie Bardoe
    3rd March 2015 / 7:39 pm

    I haven't heard of this brand before. Such a shame that it isn't any good, at least you didn't pay full price! I guess that's the problem with ordering stuff from overseas and it's too much hassle to send it all back! x

  18. Michelle K
    3rd March 2015 / 8:02 pm

    Ahh what a shame, it still looks like a great dress though. I've never heard of the site but will be wary in future! xx

  19. Nafisah Atcha
    3rd March 2015 / 8:48 pm

    This would have been perfect! such a shame it does not work and the quality is not great xxx

  20. nicccchang
    4th March 2015 / 2:14 pm

    Oh my, I feel you. The moment when you look forward to wear the dress, and it spoilt before you wore it. -_-

    Read on my latest blog post: Nars Malaysia @ Gurney Plaza, Penang

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